Ideas are cheap and plentiful but turning them into reality requires determination and no small amount of luck. Designing for the pet industry is akin to writing an article for a magazine. No matter how innovative your idea may be, it must be geared toward that particular market. It has to conform to a both a person and a pet's needs and be functional as well as appealing.

Angie developed her first carrier for her Yorkie, Unzhizhi, so they could go on hikes in upstate New York or a stroll in Central Park. She received so many compliments and offers to buy her designs that she ventured into the pet carrier industry with the Original Pak-o-Pet. Now Celltei®'s collections have expanded to include leads, collars, pet jewelry, and bird and ferret carriers.

Sketches are drawn on a sheet of graph paper to get a more accurate idea of composition.