The image of heart instantly pops up as we thought of the subject of love as we were planning to introduce a trendy design in January 2005, six weeks before valentine day. Up to this point, Celltei products usually have a wider body than those of other brands. The wider body is more comfortable for the pets but does give a bulkier appearance. For the Love Series line, we attempt to have a compact body for your many fashionable short trips with your small pets anywhere.

In developing the love series, it was very interesting (and funny) to learn that the ideal shape of the heart may be different for different people. Angie, our designer, was perceiving a full (voluptuous) and sexy heart like those associated with the Betty Boop cartoon. The drawing also traces the lines from the shoulder straps down to the tip of the heart and intends to "unzip" (open) the heart. It took three rounds of modification to get to the current shape as Mr. Kwok, our production master, being an old fashion and happy family man, perceives a rather different heart - one with a butterfly shape that is zipped up halfway! Not a problem, it just needs some communication and convincing both ways.